Privacy Policy

1. Who We Are

This website is operated by Effie Makri, an independent professional. If you have any questions about this policy, you can contact me at effiemakri@gmail.com.

2. What Data We Collect

This website collects two categories of data:

• Analytics data — if you consent via the cookie banner, Google Analytics collects anonymised information about your visit, including pages viewed, time spent, and general geographic location (country/city level). No personally identifiable information is collected.
• Contact data — if you click a "Get in Touch" or "Book a call" button, your email client opens and you choose what to send. We only receive what you voluntarily write in that email.

3. Cookies

This website uses cookies only for analytics purposes, and only with your explicit consent. We use Google Analytics (GA4), which sets cookies to distinguish returning visitors and measure site usage. No advertising cookies are used.

You can withdraw your consent at any time by clearing your browser cookies or using your browser's privacy settings. Your preference is stored in your browser's local storage under the key effie_cookie_consent.

4. How We Use Your Data

Analytics data is used solely to understand how visitors use this website — for example, which sections are most visited — in order to improve the content and experience. It is never sold, shared with third parties for marketing, or used to identify individuals.

5. Google Analytics

This site uses Google Analytics 4 (GA4), a service provided by Google LLC. Google may transfer data to servers in the United States. Google is certified under the EU-US Data Privacy Framework. You can learn more about how Google uses data at policies.google.com/privacy, and opt out using the Google Analytics opt-out browser add-on.

6. Your Rights (GDPR)

If you are located in the European Economic Area, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict processing of your data
• Withdraw consent at any time
• Lodge a complaint with your national data protection authority

To exercise any of these rights, contact effiemakri@gmail.com.

7. Data Retention

Google Analytics data is retained for 14 months by default, after which it is automatically deleted. Email correspondence is retained only as long as necessary to respond to your enquiry.

8. Third-Party Links

This website contains links to external sites including cleardrop.vision and LinkedIn. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

9. Changes to This Policy

This policy may be updated from time to time. The date at the top of this page reflects when it was last revised. Continued use of the site after any changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related questions or requests:
effiemakri@gmail.com